RT Journal
A1 Marron J
T1 Physician attitudes toward industry: Room for improvement
JF Archives of Surgery
JO Archives of Surgery
YR 2010
FD December 1
VO 145
IS 12
SP 1213
OP 1213
DO 10.1001/archsurg.2010.258
UL http://dx.doi.org/10.1001/archsurg.2010.258
AB 
For example, though pediatricians believe that industry-created materials are useful for learning about new drugs at the same rate as their colleagues in all specialties (36 [66.7%] vs 358 [65.6%], P = .88), pediatricians feel that their prescribing habits are free of influence by pharmaceutical company marketing to a greater degree than the overall physician sample (46 [85.2%] vs 397 [72.7%], P < .05). Also notable is the fact that a distinct majority of pediatricians still consider industry-sponsored grand rounds to be instructive and educational (79.3%) despite a similarly high percentage believing these presentations to be biased in favor of the company's product (68.5%). These inconsistencies highlight the importance of continuing to educate all physicians, regardless of area of specialty and level of training, regarding the significant impact that industry-physician interactions have on medical practice, an observation that has been demonstrated in a variety of recent studies.2 Physicians today are increasingly aware of the impact that industry can have on medicine, but there still remains for all of us significant room for improvement.