TY  - JOUR
T1  - Physician attitudes toward industry: Room for improvement
AU  - Marron J
Y1  - 2010/12/01
N1  - 10.1001/archsurg.2010.258
JO  - Archives of Surgery
SP  - 1213
EP  - 1213
VL  - 145
IS  - 12
N2  - 
For example, though pediatricians believe that industry-created materials are useful for learning about new drugs at the same rate as their colleagues in all specialties (36 [66.7%] vs 358 [65.6%], P = .88), pediatricians feel that their prescribing habits are free of influence by pharmaceutical company marketing to a greater degree than the overall physician sample (46 [85.2%] vs 397 [72.7%], P < .05). Also notable is the fact that a distinct majority of pediatricians still consider industry-sponsored grand rounds to be instructive and educational (79.3%) despite a similarly high percentage believing these presentations to be biased in favor of the company's product (68.5%). These inconsistencies highlight the importance of continuing to educate all physicians, regardless of area of specialty and level of training, regarding the significant impact that industry-physician interactions have on medical practice, an observation that has been demonstrated in a variety of recent studies.2 Physicians today are increasingly aware of the impact that industry can have on medicine, but there still remains for all of us significant room for improvement.

SN  - 0004-0010
M3  - doi: 10.1001/archsurg.2010.258
UR  - http://dx.doi.org/10.1001/archsurg.2010.258
ER  -